Meet Our Team

Dr. Diana Ciobanu O.D.
Owner & Optometrist

Dr. Diana Ciobanu O.D. is a certified Optometrist and the proud owner of Optometry at The Shops in Mission Viejo, CA. She completed her undergraduate studies at the University of Connecticut with a Bachelor's Degree in Nutritional Sciences in 2001. At UCONN, she served as an ambassador to the school and her humanitarian and classroom work yielded academic achievement awards and a membership in Phi Sigma Pi, the National Honors Fraternity.

She continued her education and earned a Doctorate of Optometry from the New England College of Optometry in 2005. After completing clinical rotations at multiple private practices, she joined a well-known and respected Ophthalmology group in Southern California.

She is certified in Diagnostic and Therapeutic Medical privileges in both California and New York.

Dr. Diana Ciobanu O.D. opened her own practice, Visual Paradise Optometry Inc. in Irvine, CA in 2010. Most recently, in 2017, Dr. Ciobanu acquired Dr. Amen O.D.'s Optometry at The Shops, where she and her associates work to ensure the highest quality of care for her patients. She provides primary eye care examinations, contact lens fittings, management and treatment of ocular disease, as well as LASIK consultations.

In her free time, Dr. Diana Ciobanu O.D enjoys playing tennis, dancing, traveling and participating in philanthropic work. She is fluent in English and Romanian and is a proud member of the American Optometric Association and the California Optometric Association.

Jonathan Baldwin
Practice Director

Originally from Oregon, Jon graduated from The University of Oregon with a degree in Business Administration. He has lived in Orange County since 2009.

Prior to managing Optometry at The Shops, he held various sales and marketing management positions. Jon has worked for Fortune 50 companies, such as Daimler, MassMutual Financial Group and Nike. He has also worked for startups such as GetG5 and Database Works. Jon believes in providing patients with a professional level of customer service and an all-around extraordinary customer experience.

When not working at Optometry at The Shops, Jon enjoys golfing on one of our great courses here in Orange County, cooking, hiking and watching sports.

Brian
ABO Licensed Optician

Brian is an ABO Licensed Optician who managed a large optical store prior to working at Optometry At The Shops. With years of customer service experience, Brian has excelled in the optical industry as a result of his dedication to quality patient care.

In the past, he has led his teams to provide the very best service and ensured that patient experiences were both smooth and informative. He has now brought this knowledge and experience to care for patients at Optometry At The Shops.

Brian will make sure that you'll receive the very best eye care and that you'll leave the office feeling confident and happy with your new eyewear!

When not working, Brian enjoys spending time with his wife and two young children. He also enjoys fishing, working on cars, and practicing fine craftsmanship.

James
ABO Certified Lead Optician

James has worked in the Optical industry for over thirteen years. Originally, he began his career working as a technician in an optical lab. An optical lab is where lenses are made for your glasses. He was eventually promoted to be the Optical Lab Manager, where he was responsible for managing ten lab technicians and the overall performance of the lab.

In this role, he gained valuable technical knowledge and ensured that the quality of the spectacle lenses that the lab manufactured exceeded quality standards. James was also responsible for expediting the timeliness of his customer’s orders and managing customer service.

In 2015, driven by his desire to work directly with patients, he took a position in private practice. Most recently, in January of 2020, he joined our team at Optometry at The Shops. Once you meet him, it’ll be obvious to you that James enjoys helping his patients and working with them. When you work with James, to select your frame and lenses, he’ll bring his years of technical knowledge and experience to the table. He’ll make recommendations for you based on the Doctor’s prescription and your specific lifestyle needs.

James and his wife live in Orange County with their two young children, one boy and one girl. He enjoys spending his downtime with his family.

Dr. Diana Ciobanu O.D.
Owner & Optometrist

Dr. Diana Ciobanu O.D. is a certified Optometrist and the proud owner of Optometry at The Shops in Mission Viejo, CA. She completed her undergraduate studies at the University of Connecticut with a Bachelor's Degree in Nutritional Sciences in 2001. At UCONN, she served as an ambassador to the school and her humanitarian and classroom work yielded academic achievement awards and a membership in Phi Sigma Pi, the National Honors Fraternity.

She continued her education and earned a Doctorate of Optometry from the New England College of Optometry in 2005. After completing clinical rotations at multiple private practices, she joined a well-known and respected Ophthalmology group in Southern California.

She is certified in Diagnostic and Therapeutic Medical privileges in both California and New York.

Dr. Diana Ciobanu O.D. opened her own practice, Visual Paradise Optometry Inc. in Irvine, CA in 2010. Most recently, in 2017, Dr. Ciobanu acquired Dr. Amen O.D.'s Optometry at The Shops, where she and her associates work to ensure the highest quality of care for her patients. She provides primary eye care examinations, contact lens fittings, management and treatment of ocular disease, as well as LASIK consultations.

In her free time, Dr. Diana Ciobanu O.D enjoys playing tennis, dancing, traveling and participating in philanthropic work. She is fluent in English and Romanian and is a proud member of the American Optometric Association and the California Optometric Association.

Jonathan Baldwin
Practice Director

Originally from Oregon, Jon graduated from The University of Oregon with a degree in Business Administration. He has lived in Orange County since 2009.

Prior to managing Optometry at The Shops, he held various sales and marketing management positions. Jon has worked for Fortune 50 companies, such as Daimler, MassMutual Financial Group and Nike. He has also worked for startups such as GetG5 and Database Works. Jon believes in providing patients with a professional level of customer service and an all-around extraordinary customer experience.

When not working at Optometry at The Shops, Jon enjoys golfing on one of our great courses here in Orange County, cooking, hiking and watching sports.

Brian
ABO Licensed Optician

Brian is an ABO Licensed Optician who managed a large optical store prior to working at Optometry At The Shops. With years of customer service experience, Brian has excelled in the optical industry as a result of his dedication to quality patient care.

In the past, he has led his teams to provide the very best service and ensured that patient experiences were both smooth and informative. He has now brought this knowledge and experience to care for patients at Optometry At The Shops.

Brian will make sure that you'll receive the very best eye care and that you'll leave the office feeling confident and happy with your new eyewear!

When not working, Brian enjoys spending time with his wife and two young children. He also enjoys fishing, working on cars, and practicing fine craftsmanship.

James
ABO Certified Lead Optician

James has worked in the Optical industry for over thirteen years. Originally, he began his career working as a technician in an optical lab. An optical lab is where lenses are made for your glasses. He was eventually promoted to be the Optical Lab Manager, where he was responsible for managing ten lab technicians and the overall performance of the lab.

In this role, he gained valuable technical knowledge and ensured that the quality of the spectacle lenses that the lab manufactured exceeded quality standards. James was also responsible for expediting the timeliness of his customer’s orders and managing customer service.

In 2015, driven by his desire to work directly with patients, he took a position in private practice. Most recently, in January of 2020, he joined our team at Optometry at The Shops. Once you meet him, it’ll be obvious to you that James enjoys helping his patients and working with them. When you work with James, to select your frame and lenses, he’ll bring his years of technical knowledge and experience to the table. He’ll make recommendations for you based on the Doctor’s prescription and your specific lifestyle needs.

James and his wife live in Orange County with their two young children, one boy and one girl. He enjoys spending his downtime with his family.

Optometry at the Shops
602 The Shops At Mission Viejo, Mission Viejo, CA 92691